If people don’t understand what you stand for, they won’t engage.
I recommend Building a StoryBrand by Donald Miller because it gives a simple framework to fix that.
This is one of my favorites and I think it is important to read once as year as your perspective changes as you grow alongside your brand.
Most nonprofits communicate in a way that is too complex or too focused on themselves. This book flips that. It helps you position your audience as the hero and your organization as the guide.
