DESIGN EVENTS WITH A CULTIVATION PURPOSE

@everyone Many nonprofit events are primarily expenses with a secondary revenue function. Reframe events as relationship-building opportunities that also happen to raise money. Who are the 10 most important people you want to deepen a relationship with, and how does every element of the event serve that goal?

Events that feel meaningful - where donors feel seen, connected to mission, and inspired rather than just sold to - generate far more long-term value than transactional galas. Design the program, seating, and follow-up with cultivation in mind, not just check sizes.